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Akasha Solis

Brand Strategist

Who Am I?

A passionate brand strategist with a heavy background in public outreach, advocacy, recruitment, and branding. 6+ years of leading as well as assisting with market research, project management, and data analysis. Successful, collaborative partner for the creation of strategic improved business objectives and brand reputation.

Experience

Jan 2021 - Present
The Presidents Office at CCNY
Outdoor Partnerships Manager

Jan 2022 - May 2022
Appalachian Mountain Club
Marketing Coordinator Intern

  • Ideate and develop personable and innovative partner marketing strategies.

  • Relationship-building with existing Harlem and NGO organizations, evaluating existing partnerships, and assessing ways to enhance the existing relationship.

  • Research & identify potential content partners that can be integrated into existing strategy.

  • Assist with campaign management including planning, execution, and ongoing optimization to ensure success for partnership objectives.

  • Develop programming to strengthen partnership goals; creating exposure for Harlem and CCNY students, staff, & faculty.

  • Managed outreach to various campus communities including social media, email, and print campaigns, formal classroom presentations, and campus-wide information sessions.

  • Coordinated with the Dean, President, and Vice President of Institutional Advancement to ensure that donors and Board engagement was consistent across all scholarship programs.

  • Assisted with the review of applications and the selection process.

  • Created, implemented, and manage a database for internship contacts while facilitating formal partnerships with local policy organizations, non-profit organizations, and assembly member offices.

  • Managed recruitment, collaborated with internship host sites in the D.C Metro area to ensure participants were supported

  • Promoted the overall success of various Fellows, and Washington, D.C. students through social media, on-campus postings, and classroom visits in collaboration with faculty in the various schools and divisions at City College

  • Coordinated several highly visible fellowship programs for students enrolled in the Colin Powell School. Managed 200+ students seeking to gain experiential experience to position them for future careers and highly competitive graduate programs. 

June 2022 - Present
Skai Blue Media
Brand Strategist

  • Provided brand recommendations based on client voice, values, visionary perspectives, and prepared tactical timelines for execution.

  • Facilitate, evaluate and implement sustainable brand partnerships on behalf of clients, including collaborations with major labels and brands.

  • Cultivated 5 new partnerships for interested clients, vetted requests, and evaluated their alignment and efficacy, as well as proactively fostered coveted partnerships that clients are interested in pursuing.

  • Conduct ongoing market research for clients, which included analytics, social media performance, marketing trends, sociographics and demographics, customer behavior, and emerging marketing channels.

  • Collaborate on agency positioning and brand perspectives that included client messaging toolkits and social media channels.

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