Three Guiding Principles
My passion for diversity and inclusivity is intertwined in every single way I approach strategy. With these values, I strongly believe that one's sensitivity and relatability can serve as the connection between a brand and a consumer.
My upbringing as an only child led me to constantly seek out new experiences, new friendships, and new connections. This reflects into the now, where I strive to consistently create valuable and authentic relationships for individuals and connecting them with the brands they share similar values with.

Individuality
As a former psychology and political science major, I aim to understand the needs and values of each individual person. I strive to incorporate the advantages and disadvantages of each individual in my research, because that's where growth can be found..f
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Inclusivity
Nobody wants to be left out of the narrative. However, this isn't just about people being left out. We are missing opportunities by being exclusive. I will always make a point to bring personal value to a brand by having different voices, opinions, and insights represented through my research and implementation. if you can

Community
Building out communities for brands is important to me. This is how brands can continue to build lasting relationships with audiences even beyond their initial target. I believe when brands are able to embrace other cultures from different communities that's when real change begins to happen. ljjjjjshshshshshshshshsh