process | akasha solis

Three Guiding Principles

My passion for diversity and inclusivity is intertwined in every single way I approach strategy. With these values, I strongly believe that one's sensitivity and relatability can serve as the connection between a brand and a consumer.

My upbringing as an only child led me to constantly seek out new experiences, new friendships, and new connections. This reflects into the now, where I strive to consistently create valuable and authentic relationships for individuals and connecting them with the brands they share similar values with.

Individuality

As a former psychology and political science major, I aim to understand the needs and values of each individual person. I strive to incorporate the advantages and disadvantages of each individual in my research, because that's where growth can be found..f

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Inclusivity

Nobody wants to be left out of the narrative. However, this isn't just about people being left out. We are missing opportunities by being exclusive. I will always make a point to bring personal value to a brand by having different voices, opinions, and insights represented through my research and implementation. if you can

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Community

Building out communities for brands is important to me. This is how brands can continue to build lasting relationships with audiences even beyond their initial target. I believe when brands are able to embrace other cultures from different communities that's when real change begins to happen. ljjjjjshshshshshshshshsh